Research

Powering innovation in free thinking

On September 11, 2010, in Environmental Policy, by Joe Nyangon
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Jim Rohn, America’s foremost business philosopher was guilty of forefronting self-discovery when he said, “You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? […]

Jim Rohn, America’s foremost business philosopher was guilty of forefronting self-discovery when he said, “You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most importantly, what do they have me becoming? Then ask yourself the big question: Is that okay? Your life does not get better by chance, it gets better by change.” This week’s article in The Economist explains an emerging trend among consultancy firms. Titled, “Free thinking: Why expensive consulting firms are giving away more research,” the article details why for-profit consultancy firms such as McKinsey, Boston Consulting Group (BCG) or PricewaterhouseCoopers, value releasing free short opinionated papers, webinars, podcasts as well as data-laden reports on topical issues such as clean energy, health information systems, emerging markets, etc. Indeed with the ever-increasing competition for talent, clients and expertise in “thought-leadership,” it is no surprise that the number one reason for “free thinking” is innovation. However, as the article also explains, “Thought-provoking reports also help recruit the talented. Many graduates join consultancies and put up with being merely affluent—instead of joining investment banks and becoming obscenely rich—for the intellectual stimulation that consulting seems to offer.”

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