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The power of big data in a networked world

On September 24, 2013, in Project Investment, by Joe Nyangon
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David Rogers, Executive Director of BRITE conference, which stands for brands, innovation and technology, hosted by the Center on Global Brand Leadership at Columbia Business School, discusses the challenges and promise of big data and how companies can master it to drive innovation and generate customer insight.

David Rogers, Executive Director of BRITE conference, which stands for brands, innovation and technology, hosted by the Center on Global Brand Leadership at Columbia Business School, discusses the challenges and promise of big data and how companies can master it to drive innovation and generate customer insight.

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